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Web Survey Bibliography

Title Are you talking to the right people?
Author Davis, H.
Year 2003
Access date 26.07.2005
Abstract

The ability to obtain market feedback is now more important than ever, as corporate decision makers must make quick, yet well-informed business decisions. Online research offers benefits beyond speed and cost. This article discusses the benefits of online research, as well as the importance of opt-in participation, response rates, recruitment, best practices and considerations.

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Year of publication2003
Bibliographic typeJournal article
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Web survey bibliography - 2003 (90)

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